The Beaux-Arts Ball at the Rice School of Architecture functions as a mixer for alumni and current students, as well as a posh soirée for Rice University students. The selected theme for that year was Pro/Exhibition. Inspired by The Great Gatsby, Pro/Exhibition was a jubilant jazz/new age party with high-class advertising to match. The poster featured a gilded filigree reminiscent of the Gatsby film that debuted that year. Postcards, wristbands, and social media viral advertising were designed to match.