At the Rice University School of Architecture, I was the publicity head of the Architectural Society of Rice for three years. I lead the publicity efforts for student-led events at the School. The Media Party, one such event, is the yearly rave thrown at the School. The advertising efforts for the party, subtitled Architectronica, consisted of electrifying images of city nightlife, with the Architectronica “building” illuminated along the road. The advertising for the party was so successful that it led to the Media Party being rebranded Architectronica for subsequent years.