The Media Party was a yearly event at the Rice School of Architecture. In my first year as the publicity chair of the Architectural Society of Rice, I was tasked with advertising the school’s themed party. The theme before the party was rebranded to Architectronica was Architrave. The theme was a play on words; an architrave is a beam resting on columns typical in classical architecture. The branding and design evoke the energy of the rave with the aesthetic of urban and modern architecture.