Breather ATL was a web design project undertaken while working at Lightroom. Lightroom wanted a site for yearly local art and design conference it cosponsored. I took Breather’s message of “a breath of fresh air” in the art and design world and used that to inform the design. Light, airy, minimal, but with graphic interest. The project scope was a blog website with content management, a page for news and events, and even a place to sign up for the Breather ATL conference. The design mockup included branding and color story for the organization.