ysheso__ Branding

A local up-and-coming DJ approached me to help design her logo and brand identity to help promote her work. As a lover of minimalist aesthetic, she wanted a clean, monochromatic look to her logo to play off her dynamic and colorful sound. I went through several iterations of design to effectively nail down the ysheso__ brand. The logos all play with the underlined blank at the end of her pseudonym, emphasizing the phrase “Why she so…” In addition to the logo, she also commissioned my services for an electronic press kit to send out to venues and promoters.

These are the two logos that ysheso__ selected for her brand. She alternates between them depending on the venue.

ysheso__ logo iterations
ysheso__ EPK